Manager: Hello everyone. We have a lot to get through so let’s start, although I know that Paula will be with us shortly and Sara also join us a little bit latter because she is still on the phone with the client.

Sara: Actually, I’m already with you. I have just finish my conversation with Mr Newman.

Manager: All right, so let’s start, are you ready?

Tom: Just a second, the camera seems to be pointing in the wrong direction. Can you try adjusting it?

Manager: Yeah, certainly. Is it okay now?

Tom: Yes, I can see you now much better.

Manager: So let’s go ahead. Let’s dive right in and talk about our new marketing communication. Can we hear first from Peter?

Peter: Hi Peter speaking, Sure, sure I can start. I’ll try to hit just the main points. It seems to me that we should start by simply sharing honest updates on our business. We could show them behind the scenes and let people in, because now people are looking for connection. So keeping it real will likely serve us well.

Manager: Jack, would you go along with that?

Jack: Absolutely. We need to resonate with our audience and we need to relate to where they are right now. I think we should postpone lauch of our new line, because now it is too upmarket.

Manager: Ok, so we all agree that it is necessary to change the marketing strategy for the coming months.

Sara: Yeah, for sure. Now, speaking of marketing communication I just want to mention that giving away value will show people we care and will help us to continue building a strong foundation of realness and trust with our audience.

Manager: It would be advisible to avoid aggressive sales campaigns. We should definitely focus on serving people. I believe we should create some free content around that. I think giving right now is important.

Peter: Solving the problem of excessive stress is a priority. I was wondering if we might give a dicount for essential oils. These are our best products that strengthen the psyche, soothe emotions, have a calming effect and help overcome anxiety.

Jack: That’s sounds like a really good idea. Mona, could we have your thoughts on this topic?

Manager: I had a connection problem for a few second, but now I’m back with you. I’m entirely convinced that Peter’s idea will pull in new clients.

Peter: Ok, I can commission Diana to design new ad banners.

Sara: Can I make a point here?  This is only my opinion, but I think  that we still have to do something more except selling. We need to create free content too, we shouldn’t only sell stuff as usuall.

Manager: It’s hard to disagree. Have you any idea?

Sara: As for me, I would pay attention to the fact that everyone has a little extra time now. We could teach people to do something on their own with pleasure and for better mood. By this, I mean that we could share some tips for making essential oils at home on our blog.

Manager: You’re absolutely right. So, the division of duties looks as follows: I will prepare a budget for these activities, Peter and Jack will see to promotional communication, and Sara with Paula’s help will take care of new blog posts. Is there anything we’ve forgotten?

Jack: That’s all we discussed.

Manager: So, please, gather the data and email it to me before the end of the week. Thank you very much everyone for this quick brainstroming session. Let’s get back to work.